Effectively communicating change to your users will be crucial to your successful product launch. Clear communications will help alleviate fear, manage change resistance, and build goodwill.
The Plan in Action
Create a list of deliverables and timeline. Factor in lead time for design and revisions for materials like posters, handouts, and signs.
As a team, assign who will write, review, approve, sign, and send/publish communications like executive sponsor announcements, targeted user emails, and website content.
