Overview
Your product's successful launch is just as important as its design and development. Use SOM Tech's Product Launch Toolkit to plan the events leading to (and even past) your launch date. Timing is important, and many of these milestones may happen concurrently. Be sure to start early on tricky boulders that are hard to move (we're looking at you, security and governance). Complete the worksheets as a team to identify audiences, key messages, and critical success factors to keep your rollout on track.
Use the worksheets below to:
Identify the people and roles who will make or break the success of your product.
TEST! TEST! TEST!
Conduct testing to gain insights and feedback, understand user experience, and verify functionality.
Prioritize user feedback from testing to reduce frustrations, improve workflows, and understand where to direct communication and training efforts.
Ensure organizational change is as smooth as possible: anticipate resistance, account for change, and monitor progress.
Complete this template with your team to structure your product's rollout and keep your launch on track.
Create a change and communications plan to alleviate fear, build goodwill, and help users embrace and adopt change.
Imagine what it will look and feel like to people when your product is successful, and determine how you will guage user adoption.
Assess learning requirements and identify a scalable training method, including a plan to support continued use.
Keep data safe and secure by identifying, prioritizing, and remediating risks before launching your product.