Use SOM Tech's Product Toolkit to facilitate conversations among your product team and community. Collaborate on the worksheets during your discovery and information-gathering process to design with intention and build empathy for the people that will use your product.
What are you building?
PROBLEM STATEMENT
Write a clear concise description of an issue(s) that needs investigation.
Provide a central framework for your ongoing work and its future impact.
Why are you building it?
Discuss what you know and don’t know about your product and its stakeholders, users, and impact.
Uncover landscape trends, identify gaps, and position your product for success.
Imagine what it will look and feel like to people when your product is successful.
Stay on track by making sure objectives are well-defined and focused on outcomes.
Who are you building it with and for?
Identify the needs and goals of your target users.
SEMI-STRUCTURED INTERVIEWS
Conduct interviews when a question or problem needs further exploration.
How are you building it?
Create stories to discuss, visualize, and understand your users' experiences as they interact with your product.
Consider what you could build quickly that will provide value to your customers while allowing you to test and iterate.
Capture the product's short and long-term goals and how the team will accomplish them.