Vision and Value
A vision statement is a clear, concise statement about the overall goal(s) and direction of the project.
As you formulate your vision, map out the individuals who will use your product and the value they will receive from it.
Worksheet
Tips
Based on what you have learned through your discovery process, answer the following questions as a team:
- Who will benefit from this product?
- What value will this product bring them?
- What behaviors and feelings will this product inspire?
- What needs is this product fulfilling?
- What makes it stand out from other products out there?