Personas
Personas are character sketches of the types of people who will use and benefit from your product. The creation of personas helps the team understand the motivations and behaviors behind people's actions.
Observe and learn from real people before filling in the worksheet.
Worksheet
Tips
- Include details that show what makes each person unique in the context of your project.
- Reference personas throughout the project to help your team make decisions aligned with the needs of the people you are building the product with.
- What barriers does this person face to engagement? Understanding language, cultural, emotional, systemic, and physical abilities will help you design for belonging.
- Extend each user persona to three scenarios:
- permanent (e.g. limited to one arm)
- temporary (e.g. has a broken arm)
- situational (e.g. holding a baby in one arm)
LEARN MORE
- Create a spectrum to illustrate how a limitation extends to temporary and situational scenarios
- Creating Personas
- Inclusive Personas
- Use the Persona Network to map someone's personal ecosystem