Product Toolkit

Use SOM Tech's Product Toolkit to facilitate conversations among your product team and community. Collaborate on the worksheets during your discovery and information-gathering process to design with intention and build empathy for the people that will use your product. 

Discovery Diagram

What are you building?

PROBLEM STATEMENT

Write a clear concise description of an issue(s) that needs investigation.

 

VISION & VALUE

Provide a central framework for your ongoing work and its future impact.

 

Why are you building it?

ASSUMPTIONS

Discuss what you know and don’t know about your product and its stakeholders, users, and impact.

COMPETITIVE ANALYSIS

Uncover landscape trends, identify gaps, and position your product for success.

SUCCESS METRICS

Imagine what it will look and feel like to people when your product is successful.

DESIGN RESEARCH PLAN

Stay on track by making sure objectives are well-defined and focused on outcomes.

 

 

Who are you building it with and for?

PERSONAS

Identify the needs and goals of your target users.
 

SEMI-STRUCTURED INTERVIEWS

Conduct interviews when a question or problem needs further exploration.

 

How are you building it?

SCENARIOS

Create stories to discuss, visualize, and understand your users' experiences as they interact with your product.

MINIMUM VIABLE PRODUCT

Consider what you could build quickly that will provide value to your customers while allowing you to test and iterate.

PRODUCT ROADMAP

Capture the product's short and long-term goals and how the team will accomplish them.